The Soap Box

There’s no better marketing tool than being known as an expert and an authority in your niche. As a soap maker, you’ve likely acquired a ton of knowledge about Soap Making over the years – a lot of it by getting great advice from friends and colleagues, and probably...

A Guide to Using Contests to Market Your Soap Making Business I saw a question posted on a soap making forum that I have seen quite a few soap maker business owners ask about. It’s marketing… but more or less, it’s about indirect marketing. It’s not blatant,...